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Investing in
The Future of Hospitality

We Are a Family Office Backed Investment Vehicle led By A Team With Decades Of Experience In Restaurants And Bars

Plastic Cherry

Our Investment
Strategy

We seek to acquire or partner with groups with underlying EBITDA positive hospitality assets which we can improve and grow.  

We consolidate these assets under a single back office providing financial, HR and marketing support but look to incentivise and motivate ambitious operators.

We will also look to restructure, turnaround and modernise underperforming assets with menu and branding development and the application of good technology.

Committed to
Responsible Investment

We aim for high standards with an impeccable and sustainable supply chain.  We are an equal opportunities employer and always on the look out for rock stars to join our team

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