Company Overview
Established in 2024 by an established and experienced team of hospitality leaders, Cherry Equity Partners has been supported by a seed investment of £15 million with a line of follow on capital.
Cherry is looking to acquire or partner with small restaurant and bar groups with revenues >£5m and with a collection of units that can demonstrate EBITDA at site level but requires capital to grow.
We recognise that some brilliant concepts have become burdened with high central overhead relative to size, and with some underperforming sites and with limited access to capital.
This is where we can help. By restructuring, leveraging our back office support and providing fresh capital to fulfil potential.
Our Investment Strategy
We seek to acquire or partner with groups with underlying EBITDA positive hospitality assets which we can improve and grow.
We consolidate these assets under a single back office providing financial, HR and marketing support but look to incentivise and motivate ambitious operators.
We will also look to restructure, turnaround and modernise underperforming assets with menu and branding development and the application of good technology.
Industry Focus
We are focussed on both London and Regional concepts particularly:
- Casual restaurants with a strong bar offering
- Bar concepts
- Bakery and all day concepts
- Premium QSR
- Competitive Socialising